Online bidding for a Christchurch man's 60-second-or-less Comfort Hug hit $100 last night as word of "Hamish the Hugger" spread nationwide.
Hamish Middleton, 29, of Riccarton, yesterday declared himself as the mystery man selling a non-sexual, human-to-human hug through internet auction site TradeMe.
Middleton is a youth support worker who cares for children battling depression and suicidal tendencies. He said the auction was launched as a fun way to get people thinking about those around them who might need a hug.
"There are a hell of a lot of families out there who don't even hug their kids any more ....